Spanx: Sara Blakely
How I Built This with Guy Raz
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How Sarah Got Spanks Into the Department Stores and Into the Closets of Many Women
Sara blakeley designed a new kind of shapewar. She wanted to get it out into the market, but first she had to come up with a name. The word spanks came to her while i was in my car. It's about making the rear end look better, and no panny lines.
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