
Spanx: Sara Blakely
How I Built This with Guy Raz
Spanks
Spanks is 15 years old and we've never done any formal, odd campaign or anything. And so it's a very word of mouth brand. You had no money. You had to get the word out. I was shipping panny hos to women, or the spanks, all across the world, basically from my apartment. So that's an enormous opportunity. i made a decision that was really, you know, unconventional at the time. I decided to go c v c, the t v channel, thats the shopping channel. And they gave me five minutes of air time, and i sold eight thousand pair of spanks in five minutes. On a really good day, i
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