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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Jun 21, 2024
Gary Vee, Eric, and Neil discuss the pitfalls of rebranding, Google AI's decreasing impact on queries, the top marketing opportunity in 2024, and the limitations of productized services. They delve into ConvertKit's name change, Google search market shifts, and the importance of organic social media content.
26:39
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Quick takeaways
- Rebranding should be approached cautiously to maintain brand equity and consider potential drawbacks.
- Google AI overviews now impact only 15% of queries, emphasizing the importance of practical applications for marketing strategies.
Deep dives
The Rebranding of ConvertKit to Kit
ConvertKit's decision to rebrand to Kit and expand beyond email services sparked controversy. Despite arguments that the original name held brand equity, others questioned the necessity of the rebrand. Comparisons were made to well-known brand evolutions, highlighting the potential risks and benefits of such changes.
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