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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

Jun 21, 2024

Gary Vee, Eric, and Neil discuss the pitfalls of rebranding, Google AI's decreasing impact on queries, the top marketing opportunity in 2024, and the limitations of productized services. They delve into ConvertKit's name change, Google search market shifts, and the importance of organic social media content.

26:39

Episode guests

Neil

Eric

Gary Vee

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Rebranding should be approached cautiously to maintain brand equity and consider potential drawbacks.

Google AI overviews now impact only 15% of queries, emphasizing the importance of practical applications for marketing strategies.

Deep dives

The Rebranding of ConvertKit to Kit

ConvertKit's decision to rebrand to Kit and expand beyond email services sparked controversy. Despite arguments that the original name held brand equity, others questioned the necessity of the rebrand. Comparisons were made to well-known brand evolutions, highlighting the potential risks and benefits of such changes.

Upselling into Ongoing Service for Long-Term Success

00:32

The Real Value of AI: Boring and Ugly Tasks

00:59

Focus on Product over Rebranding

00:28

Intro

2min

Rebranding Strategies: Finding Success without Changing the Brand Name

7min

Insights on the decrease in Google AI overviews impact on queries

4min

Discussion on Google's Search Market Share Decline and Ineffective AI Overviews

2min

Maximizing Marketing Opportunity in 2024

6min

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search results, the marketing opportunities of organic social media and the limitations of productized services as a business model.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Is rebranding a mistake?, Google AI Overviews impact 15% of queries, & Gary Vee on 2024 marketing
(01:00) Why Rebranding Is A Mistake Most Of The Time (ConvertKit to Kit)
(10:32) Google AI Overviews Only Impacts 15% of queries; down from 84%
(15:53) Gary Vee on the #1 marketing opportunity in 2024
(18:32) Why productized services are not actual services
(21:39) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

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