Marketing School - Digital Marketing and Online Marketing Tips Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
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Jun 21, 2024 
Gary Vee, Eric, and Neil discuss the pitfalls of rebranding, Google AI's decreasing impact on queries, the top marketing opportunity in 2024, and the limitations of productized services. They delve into ConvertKit's name change, Google search market shifts, and the importance of organic social media content.
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ConvertKit Rebrands to Kit
- Neil Patel and Eric Siu discuss ConvertKit's rebranding to "Kit."
- They express concerns about the generic nature of the new name and question the necessity of the rebrand.
Twitter to X Analogy
- Neil Patel compares ConvertKit's rebranding to Elon Musk's Twitter rebranding to X.
- He highlights the negative response from users who preferred the original name.
When to Rebrand
- Rebranding should be considered when the current brand has negative equity, like Time Warner's rebrand to Spectrum.
- Rebranding can also be necessary due to M&A or scandals.