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Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Rebranding Strategies: Finding Success without Changing the Brand Name

The chapter delves into the rebranding process of a company from ConvertKit to Kit, examining the impact on growth and customer value. It analyzes the importance of features, customer retention, and competitive strategy in driving business success, advocating for continuous improvement rather than rebranding to address challenges.

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