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7min chapter
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Marketing School - Digital Marketing and Online Marketing Tips
Rebranding Strategies: Finding Success without Changing the Brand Name
The chapter delves into the rebranding process of a company from ConvertKit to Kit, examining the impact on growth and customer value. It analyzes the importance of features, customer retention, and competitive strategy in driving business success, advocating for continuous improvement rather than rebranding to address challenges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode