Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Marketing School - Digital Marketing and Online Marketing Tips
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Maximizing Marketing Opportunity in 2024
This chapter explores the top marketing opportunity in 2024 through leveraging organic social content and diversifying strengths in SEO and social media, while emphasizing the strategy of increasing content output. It also discusses the concept of productized services as a front-end offer to prove value and upsell into ongoing service offerings, highlighting the potential for a good living but cautioning against scalability for building a big business.
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