Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
Marketing School - Digital Marketing and Online Marketing Tips
Intro
The chapter delves into the decision to rebrand ConvertKit to Kit, with one person expressing doubts about the necessity and discussing the brand equity of ConvertKit. Comparisons to other companies with nontypical names are made, questioning the significance and potential drawbacks of the rebranding effort.
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