4min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Insights on the decrease in Google AI overviews impact on queries

Exploring the decline in the visibility of AI overviews by Google, from impacting 60% to 15% of queries, due to poor quality results and unnecessary additions, emphasizing the need to focus AI on practical tasks like data analysis for marketing.

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