"1 to 1000" | Scaling Startups with CEOs cover image

"1 to 1000" | Scaling Startups with CEOs

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

Sep 28, 2023
Jay Simons, former President of Atlassian, discusses how Atlassian scaled from start-up to a $50B market cap. They cover topics such as building a unique business model, deliberate growth strategy, building a valuable ecosystem, the power of pricing and packaging, and challenges of managing a multi-product company.
56:54

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Atlassian prioritized efficiency and focused on scaling their business model, acquiring customers at affordable price points.
  • Atlassian built a strong competitive advantage through strategic price lowering, building a services and reseller channel, an ISV app ecosystem, and a customer community.

Deep dives

Atlassian's unique business model and focus on efficiency

Atlassian, despite not having the triple-triple-double-double-double-double growth pattern, prioritized efficiency and saw success. They were born after the dot-com crash, which meant they had to bootstrap and be thoughtful about every dollar they earned. They focused on scaling their business model, acquiring customers at affordable price points, and believed in the value of product-led growth.

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