"1 to 1000" | Scaling Startups with CEOs cover image

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

"1 to 1000" | Scaling Startups with CEOs

CHAPTER

Building a Valuable Ecosystem

The chapter discusses the process of building a valuable and virtuous ecosystem around a company, particularly in the context of a direct selling model. It emphasizes the importance of investing time and energy into building an ISV app ecosystem, creating a marketplace for customers to access and purchase products through. The chapter also highlights the benefits of having a strong customer community and training/certification programs.

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