"1 to 1000" | Scaling Startups with CEOs cover image

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

"1 to 1000" | Scaling Startups with CEOs

CHAPTER

The Challenges of Managing a Multi-Product Company

This chapter explores the complexities and difficulties of running a multi-product company, including pricing, packaging, organizational energy, budgets, and goals. It emphasizes the importance of thinking about second and third acts while the first act is still thriving, and highlights the risks of delaying expansion. The speaker discusses the need for strategic prioritization and messaging in email marketing to a large customer base.

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