Jay Simons, former President of Atlassian (2011-2020) joins Erik and Jack for episode three of “1 to 1000." If you’re looking for SOC 2, ISO 27001, GDPR or HIPAA compliance, head to Vanta: https://www.vanta.com/1000
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SPONSORS:
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RECOMMENDED PODCAST: TURPENTINE VC
Investor Erik Torenberg interviews partners at the top VCs in the world to learn their approach to the art and science of building a successful venture firm.
Apple: https://podcasts.apple.com/us/podcast/id1701006772
Spotify: https://open.spotify.com/show/3Yb8ErLRnyoAqn4Y6NegTx
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X / TWITTER:
@jaysimons (Jay)
@jaltma (Jack)
@eriktorenberg (Erik Torenberg)
@TurpentineMedia
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TIMESTAMPS:
(00:00) Episode Preview
(01:34) What made Atlassian different from other VC-backed companies?
(03:55) How to orchestrate GTM teams efficiently
(07:37) Would Atlassian have raised to grow faster?
(11:30) Sponsor: Vanta
(12:50) Jay on what companies should raise / shouldn't raise
(16:48) What should companies not emulate Atlassian on?
(21:15) On how to price software
(26:24) How to use pricing to differentiate in a hyper-competitive market
(28:13) What metrics actually provide signal?
(30:07) Sponsors: Metaview | Pesto Tech
(31:50) The case for increasing / decreasing prices
(36:27) When to build a second product / go multi-product
(43:34) Atlassian's high volume of acquisitions
(46:45) Jay's criteria for good acquisitions
(50:31) Hubspot's employee magic and how to recreate it
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
