"1 to 1000" | Scaling Startups with CEOs cover image

E3: How Atlassian Scaled From Start-Up to A $50B Market Cap

"1 to 1000" | Scaling Startups with CEOs

CHAPTER

Deliberate Growth Strategy and Deferring Focus on Enterprise Segment

This chapter explores Atlassian's growth strategy, including their deliberate choices to grow at a slower pace, defer focus on enterprise segment, and forgo a proper sales organization in order to preserve future opportunities and achieve long-term success.

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