The Futur with Chris Do

114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen

Dec 30, 2020

Bas van Leeuwen, Founder of Chillhop Music, shares his unique journey from studying international business to creating a thriving music label. He discusses the importance of blending artistic integrity with marketing in the chillhop genre. Bas reveals the evolution of Chillhop Music, including the hit 24/7 live channel and its impact on discovering new artists. He also delves into building a community around the music, launching creative projects like cafés, and embracing authenticity in a digital world.

01:13:16

Creator website

Episode guests

Bas van Leeuwen

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Episode notes

Intro

2min

From Corporate to Creative: The Musical Journey

11min

Chill Hop: From YouTube to a Music Label

12min

From Passion Project to Profitable Business

4min

Navigating the Modern Music Landscape

18min

Creating a Chillhop Community

18min

Keys to Success: Innovation, Fear, and Authenticity

4min

Journey Through Chillhop Music and Authenticity

5min

Streaming great music is easy to come by these days. You can search for almost any artist you want on Spotify or Apple Music and listen to them in a few seconds. The Beatles, Metallica and even Tool all have their discography up in the proverbial cloud.

But there’s one place online that’s home to a unique genre of music. Music that’s streaming all day, every day. Whether you're listening or not.

Chillhop Music is a music label based out of Rotterdam. They work with artists who primarily make relaxing beats and music to help you, well, chill. They stream this wonderful and mellow music 24/7 on YouTube. And over the years, have amassed over three million subs.

In today's episode, we talk with the man behind the music label: Bas van Leeuwen. Bas majored in international business, but is slowly and deliberately finding his way back to creativity.

He and Chris talk about where Chillhop came from, how they work with artists and, of course, the business behind it all.

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