The Futur with Chris Do 114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen
Dec 30, 2020
Bas van Leeuwen, Founder of Chillhop Music, shares his unique journey from studying international business to creating a thriving music label. He discusses the importance of blending artistic integrity with marketing in the chillhop genre. Bas reveals the evolution of Chillhop Music, including the hit 24/7 live channel and its impact on discovering new artists. He also delves into building a community around the music, launching creative projects like cafés, and embracing authenticity in a digital world.
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From Factory to Founder
- Bas van Leeuwen, with an international business degree, felt uninspired by corporate jobs.
- He worked night shifts in a factory, giving him time to explore SEO and web development, eventually leading to Chillhop Music.
Explore and Connect
- Explore different fields and connect with people who share your interests.
- These interactions can spark new ideas and inspire entrepreneurial pursuits, as Bas's encounter with a successful website owner did.
Genre Limitations
- Chillhop Music started as a YouTube promo channel, not a genre label, due to an available domain name.
- Genres can limit creativity and become diluted as they gain popularity, making distinction difficult.