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114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen

The Futur with Chris Do

CHAPTER

Chill Hop: From YouTube to a Music Label

This chapter explores the origins of Chill Hop music, detailing the speaker's journey from school to establishing their label. It highlights the challenges and strategies involved in branding within the chillhop genre while emphasizing the importance of building genuine connections within the musical community. The discussion also touches on the complexities of music classification, the impact of SEO on discoverability, and the gradual journey toward success and recognition.

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