Bas van Leeuwen

Bas van Leeuwen, Founder of Chillhop Music, shares his unique journey from studying international business to creating a thriving music label. He discusses the importance of blending artistic integrity with marketing in the chillhop genre. Bas reveals the evolution of Chillhop Music, including the hit 24/7 live channel and its impact on discovering new artists. He also delves into building a community around the music, launching creative projects like cafés, and embracing authenticity in a digital world.