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114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen

The Futur with Chris Do

CHAPTER

Navigating the Modern Music Landscape

This chapter highlights the financial dynamics of running a successful YouTube channel and how artists can generate income through streaming platforms like Spotify. It examines the shift in music label strategies towards digital promotion and audience engagement, particularly within the chillhop genre. The discussion also delves into the artistic integrity of music, the evolution of branding, and the importance of storytelling for artists in today's competitive industry.

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