The Marketing Millennials

180 - The Best Tips for Scaling Your Personal Brand, with Neal O’Grady

Jul 25, 2023

44:10

Snipd AI

Neal O'Grady, Co-Founder of Demand Curve and Bell Curve, shares tips on scaling your personal brand using platforms like LinkedIn and Twitter. Learn about the secrets of the LinkedIn vs. Twitter algorithm and why having a high follower count is valuable. They discuss the importance of personal branding, effective cross-channel customer engagement, and compare different social media platforms for networking and personal branding. They also explore the evolution of incentivization in marketing and the challenge of justifying decisions and evaluating data.

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Quick takeaways

Collaborating with others who have large audiences becomes more valuable as your own audience grows on LinkedIn.

Building a personal brand on LinkedIn increases credibility, expands professional networks, and provides increased opportunities for fundraising, partnerships, and sales.

Deep dives

The Power of LinkedIn for Content Strategy

LinkedIn's algorithm favors new connections, making it beneficial to connect with active users for increased content visibility. However, as your audience grows, collaborating with others who have large audiences becomes more valuable.

Introduction

2min

The Importance of Personal Branding

16min

The Power of Customer Engagement and the Benefits of LinkedIn

2min

The Different Social Media Platforms and Their Unique Qualities

17min

The Evolution of Incentivization in Marketing and its Impact

2min

The Challenge of Justifying Decisions and Evaluating Data

4min

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?

Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.

He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.

0:00 Intro/Background

4:34 From Personal Brand to Multiple Brands

8:30 Leaning into Your Personal Brand

11:55 Tips to Founders

14:15 How to Start Growing Your Brand

25:10 Getting Your Name Out There

35:12 A Hill to Die On

41:25 Follow Us

Check Out Bell Curve:

https://www.bellcurve.com

https://www.demandcurve.com

Follow Neal: