

180 - The Best Tips for Scaling Your Personal Brand, with Neal O’Grady
Jul 25, 2023
Neal O'Grady, Co-Founder of Demand Curve and Bell Curve, shares tips on scaling your personal brand using platforms like LinkedIn and Twitter. Learn about the secrets of the LinkedIn vs. Twitter algorithm and why having a high follower count is valuable. They discuss the importance of personal branding, effective cross-channel customer engagement, and compare different social media platforms for networking and personal branding. They also explore the evolution of incentivization in marketing and the challenge of justifying decisions and evaluating data.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Importance of Personal Branding
01:35 • 16min
The Power of Customer Engagement and the Benefits of LinkedIn
18:02 • 2min
The Different Social Media Platforms and Their Unique Qualities
20:09 • 17min
The Evolution of Incentivization in Marketing and its Impact
37:09 • 2min
The Challenge of Justifying Decisions and Evaluating Data
39:22 • 4min