The Importance of Personal Branding

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In this chapter, the speakers discuss the importance of personal branding and how it can contribute to the success of a business. They talk about how personal brands can establish trust and attract customers. They also share their own experiences with building personal brands and the benefits it brings to their businesses.

What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?

Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.

He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.

0:00 Intro/Background

4:34 From Personal Brand to Multiple Brands

8:30 Leaning into Your Personal Brand

11:55 Tips to Founders

14:15 How to Start Growing Your Brand

25:10 Getting Your Name Out There

35:12 A Hill to Die On

41:25 Follow Us

Check Out Bell Curve:

https://www.bellcurve.com

https://www.demandcurve.com

Follow Neal: