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180 - The Best Tips for Scaling Your Personal Brand, with Neal O’Grady

The Marketing Millennials

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The Evolution of Incentivization in Marketing and its Impact

This chapter explores how the concept of incentivization in marketing has shifted from commission-based to salary-based, discussing the impacts on risk-reward factors and potential upsides. It also highlights the significance of incentivization in other domains, like politics and government budgets.

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