This chapter delves into the various social media platforms and their distinct attributes for networking and personal branding. The hosts compare LinkedIn to a professional networking event, Twitter to a gathering of the 'cool kids', and Instagram as a challenging platform for growth. They also highlight the unexpected connections that can arise from Twitter and the value of Instagram stories for personal branding and marketing.
What’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?
Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience.
He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their trust in your brand.
0:00 Intro/Background
4:34 From Personal Brand to Multiple Brands
8:30 Leaning into Your Personal Brand
11:55 Tips to Founders
14:15 How to Start Growing Your Brand
25:10 Getting Your Name Out There
35:12 A Hill to Die On
41:25 Follow Us
Check Out Bell Curve:
https://www.bellcurve.com
https://www.demandcurve.com
Follow Neal:
LinkedIn: https://www.linkedin.com/in/nealogrady/
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com