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The Product Manager
How to Have Fun with UX Research (with Laura Klein)
Jul 16, 2024
Laura Klein, Principal at Users Know, joins the podcast to discuss combining qualitative and quantitative research in product management. They explore challenges in prioritizing qualitative research, segmenting data in UX research, and engaging in fun and creative research methods like using Legos.
34:20
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Quick takeaways
- Combining qualitative and quantitative research poses challenges due to lack of structure and data accuracy, hindering accurate insights.
- Defining clear research questions is crucial for aligning qualitative and quantitative data, guiding effective decision-making.
Deep dives
Challenges of Combining Qualitative and Quantitative Research
Combining qualitative and quantitative research presents challenges as individuals often struggle with both types of research methods. Qualitative research may lack proper structure or professional handling, while quantitative research involves complex math and data accuracy issues. When blending these two methods, inadequate qualitative data combined with incorrect or haphazard quantitative data can lead to inaccurate insights and decision-making, creating a significant roadblock for teams.
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