The Product Manager cover image

How to Have Fun with UX Research (with Laura Klein)

The Product Manager

CHAPTER

Challenges of Combining Qualitative and Quantitative Research in Product Decision Making

Discussion on the difficulties teams face in merging qualitative and quantitative research for informed product decisions, emphasizing the need for skilled professionals in both research types. Importance of high-quality data, clear questions, and focusing on decision-making processes highlighted, with examples of how direct user observation can reveal crucial insights in usability testing.

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