How to Have Fun with UX Research (with Laura Klein)
The Product Manager
00:00
Challenges of Combining Qualitative and Quantitative Research in Product Decision Making
Discussion on the difficulties teams face in merging qualitative and quantitative research for informed product decisions, emphasizing the need for skilled professionals in both research types. Importance of high-quality data, clear questions, and focusing on decision-making processes highlighted, with examples of how direct user observation can reveal crucial insights in usability testing.
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