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How to Have Fun with UX Research (with Laura Klein)

The Product Manager

CHAPTER

Challenges in Prioritizing Qualitative Research in Product Development

This chapter explores the difficulties of prioritizing qualitative research over solution ideation in product development, focusing on time-consuming aspects and resource limitations. It also delves into the distinctions between qualitative and quantitative research in UX, including challenges in obtaining data in enterprise environments and determining sample sizes for research.

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