9min chapter

The Product Manager cover image

How to Have Fun with UX Research (with Laura Klein)

The Product Manager

CHAPTER

Segmenting Data in UX Research and Creative Research Methods

The chapter emphasizes the significance of segmenting data in UX research to cater to different user groups and discusses a case study on AI implementation for job recruiters. It also explores the fun and creative side of conducting research, from arts and crafts to co-design activities with Legos, despite facing challenges in usability testing and problem-solving.

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