How to Have Fun with UX Research (with Laura Klein)
The Product Manager
00:00
Segmenting Data in UX Research and Creative Research Methods
The chapter emphasizes the significance of segmenting data in UX research to cater to different user groups and discusses a case study on AI implementation for job recruiters. It also explores the fun and creative side of conducting research, from arts and crafts to co-design activities with Legos, despite facing challenges in usability testing and problem-solving.
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