2Bobs—with David C. Baker and Blair Enns

Six Hidden Benefits of Client Concentration

Feb 16, 2022
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INSIGHT

Quantify When Concentration Becomes Dangerous

  • Define concentration: one client >25% of combined fee is a warning; ~35% is a watershed risk.
  • Many firms unknowingly drift into client-driven behavior and lose strategic voice as concentration grows.
ADVICE

Invest Growth Dollars Into Operations

  • Use rapid growth from one client to invest in operations, HR, and systems you previously delayed.
  • Hire a managing director or COO and upgrade software and facilities while you have resources and urgency.
INSIGHT

Clients Can Force Useful Service Innovation

  • A dominant client often drives new service offerings because their needs force you to adapt quickly.
  • Be intentional: add new services only if you drop or limit others to avoid a client-shaped service menu.
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