UI Breakfast: UI/UX Design and Product Strategy
BDTP. Founder-led Sales with Josh Ho
Sep 16, 2022
Josh Ho, Founder of Referral Rock, discusses founder-led sales, choosing the right CRM, and asking key questions during discovery calls. They cover the evolution of sales practices, optimizing sales compensation plans, and empowering salespeople through operational efficiency and strategic hiring. Additionally, they explore inbound and outbound sales processes and the benefits of using founder superpowers in sales interactions.
42:42
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Quick takeaways
- Leverage founder superpowers for trust in sales interactions.
- Implement structured outbound strategies with rigorous qualification processes.
Deep dives
Founder's Sales Journey with Referral Rock's CEO
Josh Ho, CEO of Referral Rock, shares his journey as the founder-led salesperson, initially stumbling into sales and gradually refining his process. Starting unnoticed as a salesperson, he focused on providing a personalized experience, leveraging his knowledge as a founder to earn trust from potential customers. As the business grew, he transitioned to delegate sales responsibilities, ultimately leading to critical hires like Micah that significantly impacted the sales process with his founder-like approach.
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