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22min chapter
BDTP. Founder-led Sales with Josh Ho
UI Breakfast: UI/UX Design and Product Strategy
Evolution of Sales Practices in a Startup
The chapter explores the founder's journey from handling sales themselves to hiring the first salesperson, emphasizing the challenges faced and the importance of finding the right fit. It delves into the evolution of sales systems within the company, transitioning from founder-led sales to a team dynamic and adopting advanced CRM tools like HubSpot. The speaker shares insights on closing calls, asking the right questions for discovery, and utilizing call recording software for coaching and data analysis.
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