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Freakonomics, M.D.

21. Should We Pay People to Be Healthier?

Jan 21, 2022
29:18

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Quick takeaways

  • Financial incentives can effectively promote smoking cessation in individuals by motivating them to engage in treatment and continue quitting efforts.
  • Paying smokers, including high-risk groups like pregnant women, to quit has been proven to increase success rates and promote health equity by reducing disparities.

Deep dives

Paying Smokers to Quit: An Effective Strategy

Paying smokers to quit has shown positive results in improving smoking cessation rates. Studies have highlighted the effectiveness of financial incentives in helping smokers quit. For instance, researchers paid smokers to use a quitline, resulting in a higher success rate compared to the control group. Financial incentives motivated participants to engage in treatment, use medications, and continue efforts to quit smoking.

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