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21. Should We Pay People to Be Healthier?

Freakonomics, M.D.

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Quitting Smoking Is a Public Health Success Story

Magin says that smoking, in a way, is a public health success story. Almost half of the adults in the us used to smoke. Now it's about 14%. Magin: If this small incentive, two to 300 dollars, can actually help people engage in quit smoking treatment and be successful,. That's a solution that really is a win for everybody.

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