

Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit
May 30, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 2min
How I Got Into Marketing After a Pre-Law Degree
01:55 • 2min
The Correlation Between Law and Marketing
04:05 • 2min
The Importance of Brand Building
05:45 • 3min
The Power of Branding in Business
08:19 • 2min
The Importance of Voice in Business
10:12 • 2min
The Power of Mentorship
12:10 • 2min
The Importance of Being Comfortable
14:05 • 4min
The First 100 Days as a CMO
17:50 • 3min
The Power of Branding in Acquisitions
20:50 • 3min
How to Be a Successful CMO
24:04 • 2min
The Right Decisions That Lead You to Where You Are Today
26:22 • 2min
The Rise of Women in the Executive World
28:47 • 2min
The Future of Marketing
30:34 • 2min
The Power of Initiative
32:20 • 2min
The Speed of Culture Podcast
33:52 • 2min