2min chapter

The Speed of Culture Podcast cover image

Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit

The Speed of Culture Podcast

CHAPTER

The Power of Branding in Business

Visa has invested in brand and many people think B2B brand isn't as important. People shop for brands for business services the same way they do it Walmart. And I know at Visa, and we're going to get into that now, you know, you basically played both roles.

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