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Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit

The Speed of Culture Podcast

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How to Be a Successful CMO

I'm just more curious to peel back a layer and tell us what you do every day. What else makes up the pie chart of your day as CMO into it? Where are you spending your time? Is it reactive? Are you much more intentional about your schedule? I actually put that on paper and share it with my team and sharing it with my CEO so that he can agree if I'm spending my time correctly.

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