Maximizing Brand Power with Lara Balazs, Chief Marketing Officer at Intuit
The Speed of Culture Podcast
00:00
The Power of Branding in Acquisitions
When you look at Credit Karma or MailChimp, how are you thinking about the integration of the brand? You don't want to obviously dilute that or take away from that power. But you also need to integrate it and make sure one plus one equals three. We have a very disciplined approach to acquisitions where, of course, we have to know that it's meeting a customer problem.
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