How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

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Jun 26, 2023

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Introduction

00:00 • 4min

The Challenge of Brand Mindset

04:11 • 3min

How to Be Agile and Responsive in a Fast World

07:37 • 4min

How to Grow Your Company

11:55 • 4min

The Power of Naivety

15:55 • 4min

The Ocean Line's Culture of Experimentation

19:57 • 3min

The Importance of Experience in Food and Drink Branding

22:51 • 2min

How to Stay Open to Failure

How to Slow Down and Succeed

35:32 • 5min

How to Transfer Your Purpose Into a Story

40:39 • 4min

How to Find Your Unique Voice

44:50 • 4min

The Importance of Storytelling

49:07 • 2min

How to Be a Successful Founder

51:18 • 4min

The Speedboat Versus the Shipliner

55:12 • 2min

The Sea and Creativity

57:10 • 4min

How to Escape Busy and Grow Your Business by 10%

01:00:59 • 3min

The Importance of Creativity

01:04:20 • 4min

The Importance of Simplicity

01:08:10 • 3min

The Importance of Inputs Over Outputs

01:11:03 • 5min

The Importance of Retention in Reading

01:15:54 • 2min

The Power of Consistency

01:17:43 • 4min

The Power of Hustling

01:21:56 • 3min

The Magic of Small Restaurants

01:24:28 • 4min

How to Make a Peak Moment Magical

01:28:13 • 4min

The Power of Constant Gentle Pressure

01:31:54 • 2min

The Untrainable Versus the Trainable

01:34:04 • 4min

The Importance of Using Your Instinct in Interviews

01:38:24 • 2min

The Battle of You vs. You

01:40:02 • 3min

How to Love Who You Are

01:43:11 • 4min

How to Stay Crazy

01:46:45 • 4min

If you ONLY do one thing next week. Do this.

Scoff this conversation down your earlobes

HANDS DOWN.

One of the most important conversations I’ve EVER had.

We dove deeper.

deeper.

deeper

deeper.

Crossing the chasm from challenger “Thinking” to challenger “Being”.

I’ve listened back 4 times.

Scribbled copious scraggly notes.

Still unearthing glistening pearls of pithy and profound wisdom.

Totally honored to welcome David Hieatt to HUNGRY.

David’s career is challenger “Being”

- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.

- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.

- founded and building Hiut Denim Co.

SO excited for you to listen to this.

ON THE MENU:

1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile

2. The way to the future is to get there before anybody else, Speedboats get there faster.

3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.

4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.

5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.

6. Why Creativity is NOT following - remember BIG ideas are often small

7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.

8. Fall in love with the dark days - people only ever remember the peaks

9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -

https://www.youtube.com/@HungryFMCG/videos

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