HUNGRY. cover image

How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

HUNGRY.

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The Power of Consistency

In the beginning, we couldn't sell tickets, even though we were selling tickets at a loss. Each time, because we didn't actually know what we're doing. The ability to keep going when the data doesn't actually give you evidence that you should keep going means there's something there. But you don't know what it is quite yet. And and it fills you and fuels you in ways that you can't quite describe to your loved ones or your mom. It's almost again back to this busy piece. More books equals shallow and busy, less books equals kind of narrow and deep. In terms of, I want to go into these at the early days of the do lectures.

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