HUNGRY. cover image

How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

HUNGRY.

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How to Make a Peak Moment Magical

People forget almost everything apart from the stuff that they remember. And so engineering something for a peak moment is that's how you do it right? You see you suddenly go right okay. Where's our peak moment okay? How do you want to design it? I'd love to know like how do you make that end part that that end peak magical for for guests.

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