HUNGRY. cover image

How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

HUNGRY.

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The Ocean Line's Culture of Experimentation

"The problem with a formula is, it's really successful for a period of time. And then it completely falls off the cliff," he says. "Once you've done 90 experiments, you find 90 ways that it doesn't work." He adds: 'You have to go and try stuff that is, there's no formula for it'

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