HUNGRY. cover image

How David Hieatt sold howies to Timberland, building The Do Lectures and Hiut Denim Co. - a story in Challenger “Being”

HUNGRY.

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The Power of Purpose

When a brand has, you can have the best speedboat in the world. It's like sat in the harbor, it's shining under the sunshine,. And then you've got actually a pretty decent product as well. So there's lots of brands that have that but they don't have the purpose. The purpose is like the petrol, the purpose is the compass, it's the petrol, it's what gets you through the storms. Howie: "I want to make sure I keep hold of this time"

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