Your Diet Sucks Bonus: The Science of Sweat and Hydration for Athletes
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Apr 23, 2025 In this insightful conversation, Allen Lim, an exercise physiologist and the founder of Skratch Labs, shares his expertise on sports nutrition and hydration. He discusses the complexities of sodium and sweat, emphasizing personalized fueling strategies for athletes of all levels. Lim also reveals how emotional well-being ties into nutrition choices and performance. With anecdotes from his journey, he challenges diet culture and encourages a focus on progress over perfection, making this a must-listen for any athlete or fitness enthusiast.
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Listening Drives Better Products
- Simple, well-tasting sports nutrition reduces complaints and improves athlete performance.
- Listening closely to athlete feedback is key to refining products.
Simplicity Reduces GI Distress
- Excess ingredients in sports drinks increase osmotic pressure causing GI distress.
- Simplifying drinks by removing unnecessary molecules improves hydration and tolerance.
Food Trailer Funded Events
- Scratch Labs used a food trailer selling burritos at expos to fund events creatively.
- This grassroots approach helped the company grow without big capital.