Narratives w/Will Jarvis

111: Nathan Baschez - Strategy, Writing and Content

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Sep 12, 2022
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INSIGHT

Every's Unique Audience Strategy

  • Every aims to be a unique place where writers can reach a focused business and human interest audience.
  • It combines human judgment with opinionated algorithms to optimize content exposure and audience aggregation.
ADVICE

Trust Your Taste in Content

  • Trust your personal judgment to pick writing that resonates with your core audience.
  • If you feel a spark reading it, chances are the audience will too, requiring less analysis.
INSIGHT

Organic Growth Over Strict Segmentation

  • Audience interests don't neatly segment by industry or obvious categories.
  • Growth is more organic; chasing vibes and staying opportunistic works better than strict top-down plans.
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