How Do You Avoid Competition as a Media Company?

Twitter is a place where if you want to reach a certain type of audience, you definitely want to go as a writer. You can't just post something to sub stack and then get automatic audience. There's like a theory we have of a flywheel that we're trying to build. Email is a great medium for retention. It's not a greatmedium for virality. Usually the vast majority people grow on sub stack from other places like Twitter.