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111: Nathan Baschez - Strategy, Writing and Content

Narratives w/Will Jarvis

CHAPTER

How to Make a Tweet Good

I definitely have a heuristic and I even made an acronym out of it uh which is kind of lame but it really helps me. The true part is it has to actually be true because I can tell you like some fact that would be surprising for true but you just might not believe it. There's an interesting theory about how the brain works that's basically like we're on autopilot our brains are hallucinating predictions all the time.

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