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111: Nathan Baschez - Strategy, Writing and Content

Narratives w/Will Jarvis

CHAPTER

Is There a Monopoly?

Sally Kohn: "We think we're more focused on trying to find people that like, if you have a really popular newsletter and you've built that on the premise of it's only your work" She says there is a human element in choosing content creators for her site. The company has 50,000 subscribers who expect different writing from different writers every day. But they also consider themselves to be very pluralistic with no uniform tone or vibe.

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