Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
What Is Your Personal Favorite Loyalty Program?
02:01 • 3min
The Evolution of McDonald's
05:01 • 4min
The Best Strategy for McDonald's in All Markets
08:45 • 4min
The Challenges of Building a Loyalty Program
12:23 • 2min
How Easy Was It to Develop a Value Proposition for American Customers?
14:27 • 2min
McDonald's's Freedom Within a Framework
16:26 • 3min
How to Bring Together the Best Loyalty Minds Around the World
19:52 • 4min
The Ups and Downs of Discounting Food
23:57 • 4min
How McDonald's Is Building Long-Term Customer Relationships
27:34 • 3min
The Importance of Collaboration in the McDonald's Sandbox
30:08 • 2min
McDonald's: A Guide to Loyalty
31:38 • 2min
How to Be an Evangelist at McDonald's
33:57 • 2min
Let's Talk Loyalty
35:34 • 2min