#411: McDonald's Rewards - Global Loyalty Insights
Let's Talk Loyalty
00:00
The Evolution of McDonald's
Foxtrot: I think it's actually a very, a very effective word in the whole world of loyalty because it's exactly that. So tell us about your career to date and how you ended up in this particular role at this particular time. Foxtrot: When I left grad school, I knew I wanted to go somewhere fun and complicated and exciting and sexy to me. The idea of building a loyalty program from scratch was really, really exciting.
Transcript
Play full episode
