#411: McDonald's Rewards - Global Loyalty Insights
Let's Talk Loyalty
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How McDonald's Is Building Long-Term Customer Relationships
In terms of KPIs, there are so many different ways that I know you won't be able to give us any specifics here. But in terms of the general behaviors, would you say it's some things like frequency, basket size, advocacy? Yeah. Absolutely. We're looking to generate long-term customer relationships. So we look very closely on frequency and retention and thinking through average check size of someone who is in loyalty versus not loyalty.
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