#411: McDonald's Rewards - Global Loyalty Insights
Let's Talk Loyalty
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How Easy Was It to Develop a Value Proposition for American Customers?
How easy was it to develop a value proposition for American customers? Because I know that's where you're physically based, even though the role has been global. And so we always thought about it as kind of, how do we think about it as freedom within a framework? So they are the ones who actually went out and did all the research on what does the competition look like.
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