#411: McDonald's Rewards - Global Loyalty Insights
Let's Talk Loyalty
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The Best Strategy for McDonald's in All Markets
I was always wondering, would you guys ever really go first in the US because I knew it was happening in different markets around the world. So why do you think McDonald's ultimately made this decision to go global? Because from, as you said, 12 markets initially, 50 markets now. And we know that when customers use digital in our restaurants and they, you know, order and pay for themselves, like that actually is a better experience.
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