How to Bring Together the Best Loyalty Minds Around the World

Bess: One of our cultural norms is to, you know, kind of steal from other markets. So we spent a lot of time at Global trying to think through how do we bring together the best loyalty minds around the world and have them share what's worked and what's not. Can you give us any sense of what did appeal to consumers that may be surprised in terms of what they needed from a loyalty program? Bess: I'd love to get any examples actually best because I think you talked through whether it is the US very different to Canada.

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