Consistent posting and engagement are key to building a personal brand on LinkedIn and Twitter.
Repurposing successful content from Twitter can resonate well on LinkedIn.
Constant growth, adaptability, and focus on strengths are crucial for scaling an agency.
Deep dives
LinkedIn and Twitter as Powerful Social Growth Tools
The podcast episode discusses the significance of LinkedIn and Twitter as platforms for social growth. The guest, Chase Diamond, shares his success in building his personal brand on LinkedIn, gaining over 185,000 followers in just seven months. He emphasizes the importance of consistent posting and engagement on these platforms, noting that he posts multiple times a day on LinkedIn. He also highlights the value of organic social as a tool for driving traffic to other sites, such as newsletters. Diamond advises listeners to leverage their existing platforms and engage with others to build their own presence on LinkedIn and Twitter.
The Power of Repurposing Content and Building Theme Pages
Diamond shares his strategy of repurposing successful content from Twitter and sharing it on LinkedIn, noting that what works on Twitter often resonates on LinkedIn as well. He reveals that he has a repository of past successful tweets, allowing him to post multiple times a day on LinkedIn. Additionally, Diamond discusses how he has created theme pages on LinkedIn, such as AI and copywriting, to expand his reach and boost his content. He explains that these pages have generated significant impressions and traffic, with little time investment on his part.
Growth Hacking Strategies and Building a Successful Agency
Diamond offers insights into his experience building a successful email and SMS marketing agency. He shares that the agency works with a range of e-commerce brands, from seven to nine figures, and delivers email and SMS services on a retainer model. Diamond discusses the importance of constant growth and adaptability in the agency space, highlighting the need to stay focused on what one is good at and doubling down on those areas. He also mentions the possibility of performance-based compensation models and the challenges of scaling an agency while maintaining healthy profit margins.
The importance of good content and engagement
The speaker emphasizes the significance of having good content and engagement for growth on social media platforms like LinkedIn and Twitter. They stress that with good content, enough content, and backing from engaged followers, one can do well on these platforms.
The impact of early engagement on post lifespan
The podcast discusses the importance of early engagement in extending the lifespan of a post on platforms like LinkedIn and Twitter. They explain that the first 60 minutes, particularly the first five to 10 minutes, are crucial, and if a post receives a good response in that timeframe, it can continue to expand and accumulate likes and engagement over time.
On EP22 of This Week in Digital Marketing, @ChaseDimond discusses LinkedIn growth strategies, Twitter vs LinkedIn, boosting pages, and algorithm changes. They also touch on Instagram growth, lead generation, and agency growth strategies, while sharing their personal experiences and insights into the world of digital marketing.
